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Jack Wills says goodbye to Aubin & Wills

By on October 28, 2012

Popular university outfitter label Jack Wills has announced this will be Aubin & Wills last Christmas. All 12 of the sister store’s shops will stop trading by the new year and the little red fox will be no longer. The brand was only launched four years ago and the plan was to attract an older audience. However now bosses say the move would help them “capitalise” on the international opportunity for its main label Jack Wills. Where possible, the old Aubin & Wills shops will be turned into Jack Wills stores as their customers have become “more demanding than ever.” Bring on the boxing day sales!

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