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Morphe by Aesop and Lucy McRae

By on September 11, 2012

“Inspired by the physiological principles of 19th century scientist and philosopher Herman von Helmholtz, who once wrote that ‘everything is an assault on the skin’, McRae’s mystifying film portrays a scientist meticulously administering a series of beauty treatments to his sleeping muse. Filmed within a church in Amsterdam, refashioned to resemble a fictitious Aesop laboratory, the three and a half minute piece poetically discusses the brand’s unique union of technology and nature in McRae’s captivating trademark aesthetic.”

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