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Rihanna designing capsule collection for River Island

By on July 17, 2012

The High Street brand confirmed yesterday, following the rumours in March this year, that Only Girl in The World star will be designing a capsule collection, hitting stores in Spring 2013. ”I’ve been wanting to design my own collection for some time,” Rihanna said when asked about her new venture. “River Island is the perfect partner for me to collaborate with and working with a British, family-run business also really appealed to me. I find London really inspiring and River Island loves to have fun with clothes. I’m looking forward to working with them and creating something really special.”

River Island chief executive Ben Lewis said that ”We are thrilled to be collaborating with Rihanna and to be the first fashion brand to work with her in this way. Rihanna is a style icon, from street to chic she enjoys her fashion. As soon as we started to work together we knew this was a perfect fit. Rihanna will be designing the collection and we will be sharing our fashion experience with her to develop a range her fans will love.”

 

 

 

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