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Lana Del Rey For H&M

By on July 17, 2012

This morning Lana Del Rey was announced as the new poster girl for H&M’s latest collection, further cementing her as a fashion icon. The sultry songstress who is pictured wearing powder pink jumper and jeans, will appear in both the press ads and the commercial – for which it has been suggested by director Johan Renck that the artist record a new version of Blue Velvet. Miss Del Rey can be seen in the adverts with her, now trademark, russet Barberella locks and sexy pout. The clothes will focus softer, more feminine powder tones, will the accessories will be in a punchy wine red. Chloe Bowers, PR Manager for the brand said ”We were looking for a style icon and singer to model our fall collection and so Lana Del Rey was the perfect choice. We think she shows our fall fashion in a very inspiring way.”

 

 

 

 

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