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One Direction will release range of electronics
[DS]: The products will be available in stores in the UK, US, Latin America, Ireland and Canada this autumn.
Microphones, alarm clocks, boom boxes and a karaoke machine will also be in the product range.
“With more than three million Twitter followers and a debut album that has gone gold and platinum across the globe, it’s clear that the guys from One Direction are superstars that tween and teen fans can’t get enough of,” said Laura Zebersky, Jazwares executive vice president of sales.
“We are thrilled to add One Direction to our portfolio, and look forward to developing our programme with the band to bring personal and innovative electronics to their millions of fans.”
Jane Kennedy, director of licensing at One Direction’s management Modest Management, added: “Both Modest Management and our client One Direction very much look forward to working with Jazwares at this incredibly exciting time.”
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